Persuasive Speech - Why not to drink soda Essay - 629 Words

Speech 1 Preparation Outline Template Topic: Soda is bad for health Specific Purpose: To persuade my audience that soda is bad for one’s health. INTRODUCTION I. Open with Impact: Everyday, all day, we all make choices on what we eat and drink that affect our health. II. Connect with Audience: Everyone here has had a soda right? We all have our favorite one, and even though we know that it’s not healthy we drink it anyways. III. Focus/Thesis: Over the years soda has become a staple in our lives, and is unfortunately extremely toxic to our bodies. Which is why we need to make the effort to limit the amount we drink and make ourselves aware of the risks we expose to our health when choosing to drink soda. IV. Preview Main†¦show more content†¦Anahsad O’Connor, author of the New York Times article, The Claim, published June 3 2008, said that drinking soda will often times settle an upset stomach. F. Many people also choose to drink soda for the caffeine, which ranges from 23 to 54 mg per 12 0z serving, according to Lisa Sefcik, author of the Livestrong article, Health Benefits of Soda, published July 15 2011. Transition Statement/Signpost: Now that you know the health risks of drinking soda, you can make the move to choose other drinks. II. Main Point 3: If you’re someone who likes soda but wants to find something healthier, there are a lot of alternatives that you can choose from that you may end up liking more than your favorite soda. A. If it’s the caffeine that attracts you to soda, you can swap it for coffee or you could do black or green tea which typically have more caffeine than soda and come with vitamins, minerals, and antioxidants B. For something that’s sweet, there’s lemonade and other juices. C. You can also make your own soda at home in a healthier version. CONCLUSION I. Summary Review of Main Points: So in review: A. We discussed the health risks of drinking soda. B. The reasons why many people continue to drink it. C. And last I gave you some alternatives to choose from. II. Close with Impact: Hopefully this has helped you understand just how bad soda is to your health and why you shouldn’t drink it, and hopefully all of you will decide to make theShow MoreRelatedThe Importance of Drinking Water Essay1330 Words   |  6 PagesDrink Water Speech How many of you, when you go to a restaurant and the waiter/waitress asks you what you want to drink ask for water? How many you would select a glass of water out a fridge filled with soda, fruit juices, or beer? My guess is probably not very many you actually choose water over the other options. I used to be the same way. I used to never drink water, and would always choose another beverage if I had the option. However, after I began to hear about the importance of waterRead MoreDrinking Coke vs Drinking Warter1607 Words   |  7 PagesJ Calhoun June 21, 2012 COM 123 Persuasive Speech Drink Less Coke, More Water. Purpose: To persuade the audience to drink less coke and more water. Thesis: Drinking coke and other sodas are harmful to the body. Drinking less soda (especially coke) and more water will help you to become an overall healthier person with less health problems in the long run. Organizational Pattern: Monroe’s Motivated Sequence Introduction Attention Getting Device: What would it take to clean off anRead MoreSpeech Fast Food805 Words   |  4 PagesPersuasive Policy Speech COMM 111 April 20th 2011 Topic: Fast food should not be served in schools. Specific purpose statement: Lunches served in schools should be improved. Introduction. I. Attention getter: 20.1% as of the year 2010. 5 to 10 is the number of meals a child eats at school. The percentage of obese children in the US. The number is 4 times higher than 1970s. If you have been to elementary, middle or high school, at some time, you have been exposed to canteen food. II. Thesis:Read MoreCaffeine Speech Essay774 Words   |  4 PagesSpeech Outline Title: Caffeine Specific purpose: To inform my audience about the effects and health issues of caffeine. Thesis: Caffeine can have many different effects on the body depending on the amount of consumption. Introduction A. Attention Getter – How many of you here consider yourself caffeine addicts? How much soda do you drink a day? One bottle? Two cans? More? How about coffee? B. Thesis statement – Caffeine can have many different effects on the body depending on the amountRead MorePersuasive Speech Outline994 Words   |  4 Pages10/31/12 Persuasive Speech Outline I. ADG- It is not a myth why people call fast food disgusting. On a Friday night during my graveyard shift at McDonald’s a drunken customer passed by the Drive-Thru around 2:30a.m.While my coworker was taking his order the customer decided to cuss and call her really offensive names because she couldn’t get his order right. She got mad and decided to spit in the customers Sweet Tea, she was immediately fired when another coworker told the manager. Since I startedRead MoreFather: Causality and Persuasive Speech8283 Words   |  34 PagesF Derived credibility refers to the credibility of the speaker produced by everything she or he says and does during the speech itself. 9. T F Terminal credibility is the credibility of the speaker at the start of the speech. 10. T F Terminal credibility is the credibility of the speaker at the end of the speech. 11. T F Speakers who explain their expertise on the speech topic are likely to reduce their credibility with the audience. 12. T F A speaker can have high credibility for one audienceRead MoreJunk Food10479 Words   |  42 PagesFighting Junk Food Marketing to Kids: a toolkit for advocates Fighting Junk Food Marketing to Kids: a toolkit for advocates Berkeley Media Studies Group Contents 1 Introduction Why we developed this toolkit, how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertisingRead MoreLetter For The Assistant Project Manager Essay2527 Words   |  11 Pagesand it can be used for communicating within an organization towards a specific group. It can be used to give information or to call for action regarding any changes within an organization. 4. Consider our earlier discussions of what comprises persuasive rhetoric. We discussed the relationship between goal, audience, rhetoric and voice. Please select one of the following videos and analyze the use of persuasion within the video you select. Please discuss the following ideas regarding persuasionRead MoreFormation of the ASCI and Leading Cases of False Advertising5748 Words   |  23 Pagesof presentation of a particular product or brand with the intention to promote it. Ideally an advertisement should be an illustration or a true depiction of how the product may be perceived and react in the society. Advertisements have a lot of persuasive power. The consumer of today relies and gets heavily influenced by the advertisements. The world is obviously not an ideal one and thus ad makers resort to deception in order to increase sales of the products or services. They mislead and manipulateRead MoreCoco Cola18335 Words   |  74 PagesSince studies indicate soda and sweetened drinks are the main source of calories in [the] American diet,[1]  most  nutritionists  advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake ofcalcium,  magnesium,  ascorbic acid,  riboflavin, and  vitamin A.[2]  The drink has also aroused criticism

511 Midterm Free Essays

511Part 1. Zomeworks: Four Decades of Design-Driven Innovation in the New Mexico Desert 1. )I believe that no, Zomeworks should not aggressively pursue the solar water heater market. We will write a custom essay sample on 511 Midterm or any similar topic only for you Order Now I believe this for many reasons. Number one being that natural gas is one of the most abundant natural resources that the world has and if individuals are not being compensated for using a different technology then they will not change, it is sad, but it is reality. In today’s present society individuals do not like change nor do they like more expensive change. What I mean by that is it is quite expensive to have a solar water heater installed. I think that Zomeworks has a great opportunity to further maximize their current portfolio as long as they really start to focus on it. Zomeworks is a leader in Passive Solar Technology. I feel that this type of technology is not well known and that by pursuing the solar water heater market they are going to jump their innovative wave too soon. I think a good indication of this is the fact that Zomeworks is producing products right here in New Mexico and I have not heard about them until this midterm. Zomeworks need to capitalize on the very valuable assets it has to offer. For example, Zomeworks Passive Solar Tracker is a great product for them to get their brand name recognized. While all of this is just my opinion I believe that in order to really make an educated analysis on whether or not Zomeworks should pursue the water heater market, the first thing I would look into is the overall goals of the outside investors, since they hold the majority stake in the company. I would want to look at the actual finances of the company. I would conduct research to find actual amount of quantities sold, revenues generated by each product type, and production costs associated with each product. In addition, it would be important to know the firm’s costs of optimizing its existing portfolio and its benefits against the costs and benefits involved in focusing on the solar water heater market. Minimum Winning Game is defined as, â€Å"the first major market opportunity for a new technology that is limited enough to provide a clear target for the technology and product development efforts in the short to medium term and, nd sufficiently large enough to establish the foundation for the long term business and financial success. It requires iterative double linking process of understanding the business opportunity for the technology and linking that to technical priorities. † For example, a minimum winning game for Zomeworks would include many different facets. A winning strategy at Zomeworks would include furt her product and technological development that energizes and inspires its target consumer. The company knows that its target consumer base is mostly comprised of either â€Å"going green† supporters or those off the grid who require their specialized products. Zomeworks simply needs to use a more effective strategy to communicate its message of â€Å"why† consumers should purchase its solar water heater. El Bulli accomplished the communication of its vision by highlighting an expression of innovation and a team that â€Å"constantly sought new techniques and new equipment with which to experiment†, rather than the message of running a restaurant to make money. Zomeworks needs to focus on redesigning the core meaning behind its entire portfolio before it can successfully expand its reach in promoting its solar water heater, Zomeworks currently caters to the niche buyer who has a definitive need for a solar product. If Zomeworks is going to expand into the consumer solar water heater segment, work needs to be done on communicating the environmental benefits of this product. A winning strategy at Zomeworks would include leveraging their customer target segments that show the most growth potential. . ) Full Credit Leadership is one of the key drivers in running a company. Leaders have many techniques and organizational structures to choose from depending on the type and size of the firm. When it comes to Zomeworks I think that an informal organizational structure and leadership technique would be the best. What I mean by informal organizational structure is the acceptance of input from all employees. Since Zomeworks is of a smaller scale they can afford the diverse inputs of their employees. While it is important for a business to have a structure in place as it grows, I feel a formal structure can have unique drawbacks while a company is still small. Employees in a startup business need to feel more like partners in the company’s vision. Placing employees in rigidly defined roles when the company is small enough to ensure that all employees’ work together can create a rift in the relationship between business owners and employees, which can greatly affect the performance of the company. Strategic decision-making is generally more centralized in smaller organizations than in larger companies, again due to the relatively fewer number of managers found in small companies. What I mean by informal leadership is very well illustrated in the Monnalisa Clothing Case. â€Å"The founder is an essential element of our system of control,† says a Monnalisa product manager. â€Å"He knows when to feed the creative forces of the company or when to draw attention to critical production, financial, or quality indicators. As stated in the case, Monnalisa is a medium-sized Italian company that designs and sells clothes and accessories for children. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there’s no intention to limit creativity, but increasingly the company is trying to offer the styl ists a minimum structure by running a series of internal meetings at the beginning of every collection. This collection briefing enables the team to define the objectives in terms of what to create (and its quality standards), when to create it (fashion weeks and availability at the shops for the beginning of the season dictate the timing), and at what target cost. Significantly, the company has introduced new software that allows the stylists to monitor the consequences of their creation(s) in financial terms (through cost cards) and in development terms (through technical cards) as ideas progress. With this tool, we don’t want to limit creativity at all—actually we want to maximize our creative potential and avoid the problems we had in the past when collections ended up to be incomplete on the shelves because we decided not to produce some low margin prototypes,† the CFO emphasizes. I think that for Zomeworks this type of managing between creativity and business would actually be pretty easy. Zomeworks management structure seems like it is very strong and they un derstand what each of their roles is. I think that the hardest part for Zomeworks would be the fact that the employees that work there are so smart and have so many different ideas that if would be hard keeping input to a minimum and explaining why management chose one idea over the other. 3. ) Full Credit Today, in order to be competitive it is essential to recognize the value of â€Å"knowledge† and to strive for an improved ROI and better management of your organization’s knowledge assets. Perhaps your organization has already recognized the value of the knowledge that it has spent its hard-earned capital to obtain. If so, you may already be taking steps to formalize the collection of valuable knowledge gained from experience and organizing knowledge in ways that benefit the entire organization. These new approaches are collectively referred to as â€Å"Knowledge Management†. â€Å"The fact is [knowledge management and best practice sharing] is good for business. The faster and more effectively we can share ideas, the better we can make our product, the better we can serve our customers, the better we can build a committed team of employees, and—bottom line—the better we can earn profits for our shareholders. One way that Zomeworks can increase its internal knowledge capture and internal knowledge sharing is to build their collaborative competency. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as strategic alliance s, acquisitions, and joint ventures. Zomeworks could greatly benefit from collaborating and sharing their passive solar technology. For example, lets say that Zomeworks collaborates with the company that is selling the majority of the solar water heaters in Europe. They could use this collaboration to learn flaws that the Europe product might have or vis versa. Also, if they partnered with this European company their brand name would be out there more and this type of collaboration could eventually lead to a joint venture and the entrance into a new economy for Zomeworks. 4. )When it comes to the question of determining your target market you have to take into consideration what your product is and how your product is going to be used. Whether or not suburban residential southwestern United States is the right target market for the solar water heater is not the biggest concern for me. I think the bigger question to ask is, is it the only target market for the solar water heater and the answer is no, it’s not. I would agree that solar water heaters are more effective in the southwestern United States. I do not think, however, that the southwestern United States is the only target market to approach. If we again refer back to the scenario of just the Albuquerque area we know that the residents that live close to the natural gas lines are the residents that are going to be using gas water heaters because it is extremely cost effective. Therefore these individuals will have no financial incentive to give up their gas water heater for a solar water heater (refer to figure 1. ) The real target market for residential Albuquerque would be those residential areas that are further away from the gas lines since they are most likely using electric and propane heaters, which are around 10X as much to use than gas water heaters. Since customers are spending a lot more on electric and propane heaters they would be the best residential target market for the solar water heaters since even though the instillation of a solar water heater will be expensive in the beginning it will quickly earn its value compared to how much the resident owner was originally paying to operate an electric water heater. Figure 1 The key to remember is that there has to be a real problem that solar water heaters solve in order to warrant mass adoption, something I don’t see happening in the United States, at least in today’s society. It appears that Zomeoworks is best positioned to pursue emerging markets, because these markets have conditions that produce problems that Zomeworks can solve. The Chotukool refrigerator further exemplifies the importance of having used a product to solve a problem. In rural Indian villages, traditional refrigerators were too expensive and an unreliable power source made them unconventional. The Chotukool merged the gap between having a functional and inexpensive refrigerator (something the Tata nano also did). Obviously this product would never serve as a primary cooling unit in the U. S. and I feel like solar water heaters fall into a similar category. The only target markets worth actively pursing are either idealists and those homeowners living off the natural gas line (self-centered). Since people with no gas lines typically use costly and inefficient electric and propane water heaters, installing a solar water heater would be a cost effective solution. The difference of course is that idealists have an emotional drive toward the product while those living off the natural gas line have a functional, self-centered need for the product. . ) I think that currently the company has a reserve the right to play strategy see figure 3 below. This means that the company invests enough to stay in the game, but avoid premature damages. This strategy may work for them now, especially since customers find them due to very little outside advertising, besides of course a magazine ad that targets the same consumers who are already are knowledgeable in the technology. Basically, Zomeworks is following a strategy aimed at maintaining production for the relatively localized and sporadic level of demand. I don’t see the company having as much potential by encroaching on the traditional energy market. Instead of adapting, Zomeworks needs to use a shaping strategy to redefine what it means to actually use solar. Lets face it, at the end of the day consumers are going to buy what they are most comfortable with and whatever is most popular. Incidentally the people making decisions for businesses act the same way. People want to be energy conscious consumers. Zomeworks needs to step into the wave and excite customers about the solar philosophy. How about designing a marketing campaign that shows which companies use Zoneworks products and how it has impacted the earth. This creates a popular group where individuals and businesses get social recognition for supporting rentable sources of energy. If I was going to make a shaping view for Zomeworks the biggest part would be for the based of Steve Baer’s philosophy. I think that Steve could have his engineers work quite diligently on producing a solar water heater that could be a leading example in the industry. It would set out and educate that population of what a big deal this type of technology is and how good it is for our world. I would really push advertising since we want to create a lot of demand. Figure 3 6. )B2C is defined as any business who sells primarily to the end customer while, B2B refers to any business who sells primarily to other businesses both online and offline. B2B markets are generally small vertical markets, often niche in size, comprised of a few thousand sales prospects to maybe as large as 100,000 prospects. B2C markets are typically large broad markets of tens to thousands to millions of sales prospects. I believe that Zomeworks should try a B2B approach instead of a B2C for the solar water heater market. I think that a B2B approach would be better for Zomeworks to pursue for many reasons. I think that the greatest reason that Zomeworks should go to B2B is to benefit their Research and Development department. If Zomeworks uses a big-box retailer to sell their products than it can increase the funding it has towards R;D projects. If Zomeworks wants to have better product placement it needs to improve dealer relationships and further relationships with businesses that are possible customers. The benefit of using a B2B approach is that more effort can be spent on support and instillation, assuming that B2B results in a lower number of buyers. Instead of trying to cater to individual consumers, Zomeworks could appeal to servicing multiple needs of entire organizations and cultivating lasting relationships with its clients. Zomeoworks also needs to find a partner in the appliance industry. A reputable business partner would add credibility to Zomeworks and its products, and marketing multiple variants of its products would help diffuse solar technology into the market. Plus since brand identity in B2B markets is created through personal relationships and consultative selling with the other business Zomeworks doesn’t have to worry about product advertising. They can use the other businesses and resellers to do the marketing for them if they used the B2B approach. With their client base typically being repeat customers the transition would be easy. The lifetime value of a B2B customer is much higher due to the higher cost of sales and the likelihood of repeat or add-on sales to the same customer. † I think that with a B2B approach it would be easier to have multiple product configurations. I think that my having multiple product configurations Zomeworks is helping sell more of their product without the annoyance of pushing all of their products onto the cust omer, which in return could make them not want to buy the product since they will then be locked in. I elieve that by having a B2B approach it will help facilitate the diffusion of technology. I believe this because if you have many or even just another business selling your product they are able to advertise and speak to the value of the product. I believe that the one of the greatest ways to diffuse technology is to educate people of that technology. When individuals are fully educated on what the different products are used for etc. , they will be able to make an educated decision on whether or not the different products would be a right fit for them and their needs. The ever-changing market that is technology can very easily influence people, so by having resellers be able to answer questions and explain the products they are helping Zomeworks diffuse the technology. I think that a good example of a situation in where technology was diffused is in the example that Everett Rogers gives, â€Å"the implementation of water boiling to obtain higher health and wellness levels of the individuals living within the village of Los Molinas. † In this case the residents of the village have no knowledge of the link between proper sanitation and reduced levels of illness. In Los Molinas, a stigma is linked to boiled water as being something that only the â€Å"sick† or â€Å"unwell† consume, and thus, the idea of healthy residents boiling their water prior to consumption was frowned upon, and those who did so wouldn’t be accepted by their society. †3 Much of the reason for the lack of success is because the social norms and s tandards of acceptance into society greatly outweighed the idea of taking on this innovation. Zomeworks could also levarge what there target market should be in order to diffuse technology. With the proper market the customer base will be very accepting of this new technology. For example, bringing the technology to individuals that are very environmentally friendly. 7. )I believe that although Zomeworks is great at the RD aspect of their company. I think acting as an RD laboratory and licensing out technology and products would be a smart move for Zomeworks. They currently have a limited manufacturing layout (I am assuming since the one location is in Albuquerque), so switching to a pure RD structure would be relatively easy. If Zomeworks focused more on the RD aspect of the business they could contract out to companies that would pay very well. TTTech faced a similar problem when deciding to either license out its time triggered system or become an engineering partner. The benefits of licensing its technology would be faster diffusion into the marketplace through various product variants. Its possible that firms would see alternative uses for Zomeowrks technology and products, just like how coolcell was designed because of a outside firms asking for a solution to cool batteries and increase there usable life. Another benefit of licensing includes focusing more on invention and innovation, which would help Baer diffuse his solar philosophy into a wider range of products. They could become a B2B company, which would free up the amount and time it would take set up stores everywhere and sell directly to the customer. I think that if Zomeworks handed over the sales operations to one or multiple companies then it would be a lot better off in the sense that it would really have the opportunity to perfect the products that it currently has and the time to invent new ones. I think that there are pros and cons to both solely being a RD company or readjusting their sales strategy. I feel that with RD come two main types. The first type of RD is going to be the hardcore image processing and specialized stuff, which is giving you substantial competitive advantage. This is usually less than 5 percent of all the software developed, takes years, and gives you an edge and the ability to do projects others just won’t or can’t do. For example, I currently am an intern at Sandia National Laboratories and the company performs a lot of WFO (work for others) and R;D research, but at the same time Sandia has corporate tools that they would not share with anyone simply on the fact that the knowledge an product are so valuable and crucial for the company. The second type of R;D can be described as general utilities written to spare time. For everything that falls under section one you have to be careful since this kind of stuff can either simplify the life of your competitors too much. To have in-house SW of this kind also usually means hiring a master in computer science or a genuine mathematician to actually develop it. For everything under section two you are doing a proactive disservice to the community by keeping these closed. You could spare a lot of people a lot of grief by giving them access to what you have, and get the same in return. The pros and cons of just revamping the sales process would be the fact that you would be able to monitor how your products are being sold and used. You could know that the purpose of your product is being used for what it is actually meant for. I personal feel that for Zomeworks I wouldn’t become solely an R;D company, but a lot of my attention would go to this aspect of my business. 8. )Steve Baer I believe is a very good leader. He takes care of his employees and values the company’s vision and mission. A deeper meaning of Zomeworks’ products is that they present society with a decreased dependence on high technology, and therefore a more direct relationship with the sun and the natural world. â€Å"Industrialist, manufacturers, and scientists have made man so successful that he is becoming rude to nature. Let us not allow this. Engineers and businesses must lead the way a to good manners. With more energy, more experiment, and more study, man can spread throughout the universe while being polite to nature at home. Appropriate industry utilizing science will allow part of the earth to be left alone. Packing up to leave would show good manners. † I believe that the above quote really emphasizes what Steve Baer is trying to convey with the hidden meaning in Zomeworks’ innovative technologies. I believe the true meaning of the solar water heater is not that we can passively heat our water by ourselves, but is more about the idea of not subsidizing our natural resources mainly the sun in this case. I think it is greatly related to the fact that we should be able to take care of ourselves and if we continue to deplete the world of our natural resources then we are going to destroy our species. For Steve Baer I believe that the acceptance of the passive solar water heater would show that the world is moving towards a place where they are starting to appreciate the world around themselves. Zomeworks needs to communicate its products reliability and functionality in ways that support and augment high technology. A big question would be, how does one publicize the purchase of a water heater and how will they be socially rewarded for the purchase that sits hidden in the home. A water heater is much different than sporting a recycled water bottle or eco friendly clothing, but what if there was a way to publicize the product? 9. ) Full Credit When thinking about how Zomeworks could help the public in understanding its products I think that one of the first questions they should ask themselves is â€Å"who are our customers? † By asking themselves this question they put into perspective whether or not their customer will have any questions about their product. Usually Zomeworks customers are highly inquisitive individuals so making sure that their products are explained well is very important. Also, since many of the customers are returning customers they will want to be consistent on how they explain their products. The case illustrates to us that the potential United States solar water heater market is lower in comparison to foreign markets such as the European Union. Solar water heaters definitely have a positive public image, but public awareness is low due to poor publicity. If Baer does decide to produce his solar water heater he will definitely have to explain the benefits well enough so that the general public would be interested and want to purchase one. One way that Baer could inform the public on his products is through quick vignette tapings that he could easily post to his website or you-tube. I think that if Baer did want to pursue the solar water heater market he would have to explain the product to the public more. I think that he could easily do this without compromising his vision. He doesn’t have to offer bribes or subsidiaries in order to communicate the benefit that the solar water heater has to offer. He just has to explain how great the solar water heater is that way people will want to buy it on their own. I think that explaining the products better will actually help Baer in the selling of his products because to be honest people don’t want to buy something they know nothing about. I believe that no, Zomeworks should not expand into producing educational tools; I believe that the market is too small to make anything more than breaking even. Plus I think that if they were to expand into any other market they should shoot for what they are passionate about which is solar water heaters. Whether or not Baer’s water heater is an invention or an innovation is a good question. An invention is defined as, â€Å"A new device, method, or process developed from study and experimentation. † An innovation is defined as, â€Å"The act of introducing something new. †So in essence innovations lead to inventions. An innovation is the idea and invention is the creation and actual outcome of innovation. So based on what I understand the differences between the two to be I believe that the solar water heater is an invention that was based on the innovation of having a more direct relationship with the natural world. I feel that Zomeworks models a design process like Bang and Olufsens. It is very similar to a â€Å"Manhattan Project† type production place. Manhattan project design is a type of production development where many ideas are explored in parallel in early stages. It is a very design driven process. I think that the amount of controls in Zomeworks is pretty spot on. I think that everyone in the company shares the same values, which leads them stay on route to the mission. I don’t believe that Zomeworks engages their customers like Lego did. I think that they rely really on only the engineers and Steve Baer for the designs and input of the designs. I think that it would be very beneficial if Zomeworks did decide to leverage its passionate customer base. I think that by leveraging their customers they would be able to gather very innovative and diverse responses on their current products, or they could get ideas for new products. 10. ) I believe that Zomeworks’ innovations are not too radical for conventional houses. I think that the products they design are good for any type of house I think that their designs may be too radical for the conventional person. Conventional people don’t need the products that Zomeworks produces. There is little incentive to buy a solar product that requires a labor-intensive expensive instillation, and periodic adjustment. Furthermore, its not likely that Zomeworks would be able to convince consumers to purchase multiple products to install in their â€Å"conventional homes†. Again, there is no problem conventional homeowners have that need to be solved with solar technology, unless they live off the grid or in an area with unreliable electricity, which is unlikely in the U. S. In today’s world there are all sorts of different people you have minimalists compared to the materialistic, you have the environmentalists compared to the contaminator. Zomeworks sell product not for the general public it sells products to a very specific kind of person and although the world in moving towards more an an eco-friendly environment there are still many people out in the world that will not buy Zomework products based on the fact that they are really not value added in a personal way. Unless there is a cost benefit to use these products Zomeworks is going to have a hard time appealing to the individuals who are just concerned about how it affects their personal bottom line. I think that Zomeworks should continue to sell their products to anyone who will buy them I think that there is definetly not a big enough market for Zomeworks to bring back the production of Zomes. What would be smart is to make Zomes available as an order to make strategy. You could order custom homes such as Lego did with the custom lego sets. This way you could personalize your Zome with all or none of the other Zomeworks products. I feel that Zomeworks would increase they sales of products quickly because everyone would want the most up to date Zome. 11. ) Zomeworks technology is different than a Nintendo game system or smartphone operating system. Zomeoworks cannot lease out the sun in the same way that Nintendo can demand money and incentives from game developers. If Zomeworks decided to sell its technology as a platform it wouldn’t work the same way as traditional â€Å"conventional† products. Whereas game system manufactures usually have tight controls over their platforms, Zomeoworks technology is not that advanced. Likewise, why would you give your technology away so that others can imitate your products? This is one reason why TTTech decided against leasing out its technology or even co-engineer products using its proprietary technology. The only product that I think Zomeworks could position as a platform are the Zomes. They could encourage architects to purchase their Zomes to build modern, environmentally friendly homes. Just like Apple pushed third party developers to come up with different Apps that individuals can download to their different Apple products. I think that Zomeworks should keep all the other products and possible just have re-sellers for them because I feel like the other products are what gives Zomeworks their competitive edge. A winner-take-all strategy is defined as; a company – usually in a new space that is growing very quickly – should spend a lot of money today in order to achieve the top spot in market share, because they will likely keep that spot in the future. The polarization of winners and underperformers is intensifying. Once, a chief executive officer could claim that the performance of the industry, not the company, was the prime mover for stock prices. But with the advance of globalization and technology, companies whose products or service models have the slightest edge over the competition can quickly exploit that advantage. Investors are scrutinizing companies one by one, screening out those with merely average performance and investing the bulk of their money with the top one or two players in each arena. This phenomenon has created a â€Å"winner-takes-all† dynamic. There will be many companies who will destroy their companies in the next 18 months by pursuing a winner takes all strategy. They will think they are doing what’s needed now to assure their future success. Instead, their reckless spending will exhaust their cash and they will likely find investors are too skeptical to keep giving them more money in the future. I don’t believe that the solar water heater market is a winner take all. I don’t believe this because although it is new space it isn’t growing quickly. The solar water heater product is going to have to be perfected before if can even become its own market. Yes, Zomeworks is going to be up against network effects in the because as time moves on competitors are going to start coming out to the woodworks in American and put peer pressure on Zomeworks to develop faster and develop a better product. Also, I believe that the RD segment at Zomeworks is going to constantly be pushing themselves on different innovations to become the best solar water heater available. 12. )I think that Zomeworks has a very loyal customer base and really need to optimize the relationship between them. Zomeworks could even reward companies or individuals who buy their products by advertising a list of â€Å"socially responsible companies†. I think that Zomeworks could mimic the practices of Bang an Olufsen especially how Bang and Olufsen â€Å"think how their customer lives. † When you work with very specialized products you are not going to sell to that general public you are going to be selling to individuals that believe in the product just as much as you do. I feel that a very smart tactic that Zomeworks could use in order to leverage their customer base is to develop a loyalty program. All loyalty programs are unique, and they require ongoing and complex communications. If customers don’t understand a program or if the terms change, they will become disinterested at best or feel betrayed at worst. The characteristics of a good loyalty program might include: †¢ Clear benefits †¢ Achievable rewards †¢ Consistency †¢ Sustainability †¢ A feeling of appreciation †¢ Engagement †¢ Personalized, ongoing communications (print and electronic) †¢ Reward for referrals Loyalty programs in general are a huge opportunity for print and value-added services. These programs can be used for program planning, creative collateral development, customer support, or rewards and redemption management. In today’s market, success requires defining a targeted market, becoming an expert in understanding customers’ business issues, taking a cross-media approach to engaging customers’ clients, leveraging cross-media to drive interaction between print and electronic communications to improve and measure campaign response, and leveraging loyalty programs to generate ROI for you and your customers. I used to work for BCBG Max Azria, which is a high-end clothing store for women. Because our price points were so high our sales greatly relied on the consistent client. This company uses a loyalty program and that is why I think they do so well. They make sure that every client that goes into the store is treated like a queen with a personal shopping experience. All of the clients at BCBG Max Azria always get first choice on sale merchandise. They do this by having events strictly for clients the day before the sale actually begins for the general public. Also, Zomeworks could give out samples of its technology in the form of small prototypes. Recall that GB tested out its product experiments at religious festivals attracting thousands of people. After considerable excitement stewed among the participant, GB used community members to distribute its Chiotokool in Godrej. Zomeowrks is not leveraging its current customer base or future customer base. Current customers need to be rewarded and leveraged to promote the products to untapped markets. 13. ) Full Credit I think that Zomeworks should create a business model for the solar water heater like the business model Tequila Mobile has. I think that a multi-sided would be the best choice for Zomeworks because it would allow them to have the best of all worlds. Their technological environmentally friendly products would prosper in this type of market. They would be able to have an RD side that could sell solar water heaters to large industrial firms, and other large entities. They could supply solar water heaters to construction companies that are building homes and along with the solar water heater look into selling Zomes to the construction companies. To take that scenario a step farther Zomeworks could contract out interior decorating companies that can make household decorations (couches, desks, beds, etc. ) to fit nicely in the odd shaped Zomes. Some of the Indirect/Direct network effects that Zomeworks would run into are the having lower operational/overhead costs since re-sellers will take over the duties of selling most of the items. They will also have lower advertising costs since the re-seller would take on those costs too. Also they would benefit from developing the Zomes and specialized products to equip the Zomes for example, the solar water heater. Users Traffic Partners 3rd Party Developers Billing Partners Multi-sided Platform 14. ) I think that Zomeworks would never use social media as a way to commercialize their water heater. I feel that Zomeworks could either greatly benefit or greatly suffer. Let’s talk about the negative aspect of using social media firkst. I think that Zomeworks would suffer greatly if they even tried to. I believe this because of the simple fact that Zomeworks is so against the use of high technology just because it is available to us. I think that if Zomeworks did try to use social media it would send the wrong message to the customers that know what Zomeworks believes in and stands up for. I will discuss below, the underlying causes of social failures may be very different. Social failures represent opportunities for firms to step in and provide social functionalities that enable people to pursue new relationships or strengthen existing ties. Most of us are not accustomed to think about the social world in terms of social failures. We have been conditioned to think about the world in terms of the relationships and interactions we do have, rather than those we do not have. However, a moment’s thought will reveal that you may be facing some of these social failures yourself. Maybe you and your closest friend wish you could spend more time together, but you cannot, because you are separated by thousands of miles. Perhaps you and your dad wish that you could confide in each other more, but both of you are afraid of making the first move for the fear of being rebuffed by the other. When talking about Zomeworks I believe that social media would not solve any social failure besides advertising. When even considering advertising Zomeworks would have to consider the fact that they are a company that is completely against the use of high technology because the company believes that â€Å"high technology has disempowered us†. The company could come off hypocritical if the advertising choice they decide to use is one that involves the idea of high technology. On the beneficial side, Zomeworks use popular issues such as climate change to create a Facebook presence. Increasing exposure is not a joke. Zomeworks needs to make an emotional appeal to people and Facebook is the easiest way to communicate it. A lot of ideas could be generated for the RD team at Zomeworks and real time demand information could be obtained by following the social media posts. Part 2. : Expressing the Terroir of Rioja 15. )If you refer to figure 3 on page 6 you can see that with a shaping view we are trying to take on the leadership role of deciding how an industry operates. The winemaker that I choose to make a shaping view for is Maria Jose Lopez de Heredia who runs the Marques de Murrieta Bodega. The reason that I picked Maria is the fact that I believe from the way she talks in the case to be very passionate about Rioja. I would want to base the shaping view on the fact that her grandfather was very modern and had the courage to change many of the historical and traditional practices of Rioja. I feel that she would be the most accommodating winemaker to challenge the process, which is the main goal of a shaping view. I think that it would be a good start to come up with a mission and vision, as well as the values that could be held by all in the industry. Our vision would center on keeping the traditional style of Rioja with bringing in modern flavors. Since there isn’t much research on the grapes the use to be used there would be a lot of rial and error. I think that from being a family member of one of the region’s most historic estates, the other bodega owners will most likely respect Maria and follow in the values that we set up for the industry. 16. )The term ‘dynamic’ refers to the capacity to renew competences so as to achieve congruence with the changing business en vironment; certain innovative responses are required when time-to-market and timing are critical, the rate of technological change is rapid, and the nature of future competition and markets difficult to determine. Innovation occurs in a network of relationships between firms. Collaborative competency is a firm’s ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as (strategic alliances, acquisitions, and joint ventures. ) Nintendo’s strategy is open innovation. Open innovation is where you start optimizing your secondary talents that in return it creates a brand new market. So instead of competing head on, you bypass the other competitors by creating your own market. Dynamic marketing competencies enable firms to move into new territories by market sensing and technological shifts. Apple’s strategy is one of simplicity that was greatly fostered by the former CEO Steve Jobs who was probably one of the greatest visionaries ever. The company executed this strategy of simplicity by executing the timing of their products to the â€Å"T†. Also all of their products are capable of doing pretty much anything and all with just one button. I feel that I would use a mixture of those approaches. I would not fully commit to the idea of open innovation because I don’t think that it would be wise to leave the market of Rioja. It is not like a game console to where you can switch into different markets quite easily. I like the idea of using Apple’s competencies of innovation and superior quality. When markets are dynamic and ever-changing two things that you want to stay constant are your ability to always be innovative and the reputation of superior products. If I were a winemaker in Rioja I would reach out to the other Bodegas and see if any of them would want to start a strategic alliance. First off there is power in numbers and secondly you get access to more resources during all the different phases of development. 17. ) Full Credit The first scenario is that if I had a client that didn’t have a budget or didn’t care about the mass market I would want them to follow the business model of Elbulli. Elbulli didn’t care about anything except making the best most innovative meals and providing the most amazing experience. The only reason that I think my client should model the elBulli model is because money isn’t an option and the only thing that is a requirement is high quality. Elbulli has a very unique model in the sense that it isn’t about the bottom line, in fact ElBulli went out of business for a period of time and is now currently out of business again. Elbulli serves this meal that is worth at least 800-1000 euros but is only charging 230 Euros, why is that? Ferran Adria the owner and top chief of Elbulli says it isn’t about the money it is about the customers and what they get out of the experience. Adria also teaches many culinary students how to develop this menu throughout most of the year. My client would manage the organization and their innovation strictly by creativity. I think that my client would express the Rioja Terrior in a very positive light since their whole process is run by passion. The second scenario is that my client wanted to be â€Å"born global† and compete internationally in the mass market I would recommend that they run their business like nano. My client could make a first mover advantage into different foreign markets. The first step in this move is they would have to conduct a lot of research in order to determine the different demographics that they would be selling to. Different individuals have different taste buds for wine. They would have to know about the different market drivers for each area. I think that their attitude toward expressing Rioja terrior would vary depending on which foreign market it chooses. I think that yes the same company could operate with both of the two preceding goals. I think that it would probably be more difficult but that it could be done. All the company would have to do is be able to be both creative and structured. I think that if a company did decide to operate with both goals the leader of the company would have to know the happy medium between how to lead with creativity and structure. This company that wants to operate with both of the two preceding goals would want to follow the business model of Monnalisa. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, there’s no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection. 18. I don’t think that the expression of terroir should be limited by tradition, but I do think that it should be tied to regional identity. Terroir is a traditional view, but I think that when things get stuck in tradition they loose innovation and change is good. I think that terroir has been limited by tradition and that is probably why there are so many arguments between the different bodegas because some are ready to a ccept the change and some are not. I do think that terroir should be tied to regional identity because along with regional idea comes culture and along with culture comes values. When the Rioja winemakers have the same values it would be easier to discuss issues that might arise in the industry as a collective group. Yes, I believe that the marketplace should determine which expressions of terroir are â€Å"classic†. The reason that I think this should be the case is because there is no one else more suited for judging what is â€Å"classic† or not than the actual individuals that are involved in the market. You would never ask clothes salesmen to change your oil just as you would never ask a mechanic to judge you wine. I think that the authority of this decision should be given to the local market. I also believe that terroir should be combined with â€Å"locally produced† I think that by giving your product a local background it adds to the value. For example in the Zomeworks case how they refused to offshore their production. By being made in the U. S it showed how much Zomeworks cares for the local community. I think that it would be wise to have a board of directors for the Rioja and they could meet and discuss what the breakdown of payment should be, but if all of the Rioja territory is going to be considered â€Å"locally produced† then they all need to make the necessary payments. Just because a market is transnational, doesn’t mean that the expression of terroir should be transnational. I don’t think that by selling your product internationally you have to give up your cultures identity. 19. ) Full Credit Terroir is concerned with the relationship between the characteristics of an agricultural product (quality, taste, and style) and its geographic origin, which might influence these characteristics. The concept of terroir is frequently used to explain the hierarchy of high-quality wines. It can be defined as an, â€Å"interactive ecosystem, in a given place, including climate, soil and the vine. To understand the way terroir functions, it is essential to take into account the interactions among the factors that contribute to terroir. While very high quality wines are grown in various climates, it is impossible to define the ideal climate for fine wines in terms of temperature, rainfall (amount and distribution), or solar radiation. Nor can one define the best possible soil for growing high-quality wines in terms of pebble, clay or lime content, soil depth or mineral content. These factors of the natural environment have to be considered in terms of their interaction with the vine. Human factors, such as history, socioeconomics, as well as viticulture and oenological techniques, are also part of terroir. I believe that the actual managing of the terroir is a technology and a process, but I do not believe that the expression the terroir is a technology. The expression of terroir to me is more of a value that in engraved in the local community and culture. I think that terroir should be both expressed and managed. This could also relate back to Apple. While simplicity is the company’s strategy on how they execute their products it is also a vision for their company. It’s the belief that this is how they execute and will always execute. Same goes for terroir, it is much more than just managing the land a certain way. It is an expression of local history. 20. ) Full Credit Are the denominacion de origen and France’s appellation d’origine controlee effective examples of regulation. Products labeled Denominacion de Origen, apart from being of superior quality, are expected to carry specific characteristics of geographical region or individual producer and be derived from raw materials originating within the region. Like most of these designations, a fundamental tenet of a DO label is that no product outside of that region is permitted to bear the name. I believe that yes the denominacion is a good/effective way of regulation I just don’t believe that there will be any such regulation that will help the winemakers at Rioja. Each winemaker is always going to believe that they have the superior product no matter what regulation is being used. I think that the government has gotten involved enough on the regulation aspect. I feel that regulation or no regulation the marketplace is going to always have its own view. I feel that a simple solution of an unbiased tasting took place. Even with that thought I feel that every individual has very different tastes which could again not provide a solution to this ever heated debate. Another way the this matter could be resolved is from the article Peer Power, from Potholes to Patents, â€Å"For two centuries, we have lived in a mass society defined by passive consumption, vast corporate hierarchies and the centralized control of state power. Those organizations didn’t seem artificial to us because we couldn’t imagine alternatives. But now we can. Peer networks are a practical, functioning reality that already underlies the dominant communications platform of our age. They can do things as ambitious as writing a global encyclopedia or as simple as fixing a pothole. † The bodegas could start a peer-networking group that could listen to the problems that the Rioja territory is having and come to an unbiased solution. ——————————————– [ 1 ]. http://www. scribd. com/doc/61931601/Minimum-Winning-Game [ 2 ]. Susan Elliott, â€Å"American Productivity Quality Center Conference Attendees Discover the Value and Enablers of a Successful KM Program,† Knowledge Management in Practice, Issue 5, December 1996/January 1997, p. 1 [ 3 ]. http://www. mymarketingdept. com/comparing-b2b-versus-b2c-marketing/ [ 4 ]. Rogers, E. â€Å"Diffusion of Innovation† 1962 [ 5 ]. Baer, S. Appendix 1 [ 6 ]. http://www. answers. com/topic/invention [ 7 ]. http://www. answers. com/topic/innovation [ 8 ]. SEGUIN, G. (1986) ‘Terroirs’ and pedology of vinegrowing, Experientia, 42, 861–873. [ 9 ]. Johnson, S. Peer Power, from Potholes to Patents. 2012 How to cite 511 Midterm, Essay examples

Macro Economics Monetary Policy

Question: Discuss about theMacro Economicsfor Monetary Policy. Answer: Introduction The government of any nation has two significant tools in their hands to control the economy from diverging away from their path into an anarchic situation. The tools are fiscal policy and monetary policy. The government has direct control over the fiscal policy but has supervising power over the monetary policy, which is directly under the control of the central bank of the nation. This essay focuses on the article on the MYEFO released by the Australian government and published in an established daily. It tries to understand the factors that have caused the deterioration of the nations budget deficit and then focuses on the recent economic scenario of the nation by reviewing the performance of the nation through its macroeconomic indicators. The MYEFO report has been published in December 2015 by the Australian government. It highlights that there has been an adverse influence of the existing budget deficit on the future cash balance of the economy. The present deteriorating condition of the Australian economy is the consequence of the measures taken up by the former Australian government in favor of investment. It has been seen that the government has taken infrastructural programs like investment in land transport. It has also taken up measures that abrogated the carbon tax. One major reason that can be highlighted to create this severe deterioration of the economy is the $8.8 billion grant paid by the government in favor of the Australian Reserve Bank. The government has also focused in removing the uncertainty in the economy by investing $2.9 billion, which also took part in the increase in the budget deficit. In addition, it can be commented that the government has taken up less amount of savings policy and more of supplementary expenditure. The single grant of $8.8 billion given in the mentioned financial year is amongst the exigent and hefty payment made by the government within a span of four years. This hefty payment made by the government in coalition aroused the question if at all it was a new cost borne by them or an remuneration of the capital given to the Australian Reserve Bank. In the views of the opposition, this was an unplanned, hasty step taken by Australian government. According to their views, this decision can make the Reserve bank lose their faces and trust in front of the public and speculation regarding the power of the Central Bank and the existing market could be generated. It has also been observed that in views of the government it was a new expenditure incurred by them given in the form of grant to the nations central bank. On other hand, it can be stated that the Reserve Bank of Australia (RBA) never officially asked for any such grants. In views of Ballantyne, De Voss and Jacobs (2014), there was no lawful or economic base in injecting the cash within the economy. The possible impact of the cut in government spending is going to be felt in the aggregate demand of the economy by negatively affecting it. The existing economic condition is going to determine the extent of impact felt through the demand cut within the economy. It can be said that aggregate demand is expected to gets reduced due to the decrease in the government spending. As opined by Alensina, Favero and Giavazzi (2015), there is also a possibility of prodigious decrease in the real GDP under this circumstance. It can also be stated that in case of a thriving economy, the result of this reduction in government spending via the component of expenditure is going to significantly dominate the inflationary pressure without causing a significant change in the GDP. According to the MYEFO report, there has been a reduction for deficit as compared with the previous year by the amount of Aus $ 0.6 billion. This reduction is an appeasing sight for the government of Australia overlooking the fact that this might be the cause of low GDP in future. It is also expected that this incident might cause the a big hole in the governments pocket in the form of eloping tax revenue of around Aus $ 5.3 billion which has been showing in the fiscal balance of the economy (De Souza, Dollery Kortt, 2016). The following table might be helpful for understanding the situation: Table 1: Estimated Budget Deficit Source: Created by the Author The table above highlights the received proceedings of the economy through a systematic cash measure format. According to the governments views as published through MYEFO, there is a possibility of worsening of the fiscal balance by the amount of Aus $ 4.4 billion in the present financial year. The forecasting of the MYEFO suggests that in the year 2017-18, the growth rate of GDP faced by Australia is going to be 2.75%. The predicted growth rate fort they year 2016-17 is 3%. This implies that the year in the very next year, the economy is going to face a reduction of 0.25%. The economy is expected to face a huge negative consequences as a result of this downfall in the form of rising unemployment, loss of confidence amongst the people and even communal issues. It has been seen that nearly 1.5 million people belonging in the working age group still depends on the social protection given by the government and the number is likely to increase. The government expects that it might be abl e to revive the scenario and bring the economy to the level where it sees budget surplus by the end of the year 2020-21. The lower level of unplanned private investment led to the worsening of the GDP. Other than that, there was lack of competitiveness within the economy and a loss of Aus 10 billion from the savings side is also a major concern for the economy. Hence, it can be stated that a single mis-calculation of the policy led to the downturn of the entire economy through a series of chain reaction taking place in the different domain of the economy. Reference: Alesina, A., Favero, C. Giavazzi, F., 2015. The output effect of fiscal consolidation plans.Journal of International Economics,96, pp.S19-S42. Ballantyne, A., De Voss, D. Jacobs, D., 2014. Unemployment spare capacity in the labour market.RBA Bulletin, pp.7-20. Cheung, B., Manning, M. Moore, A., 2014. The Effective Supply of Collateral in Australia.RBA Bulletin, pp.53-66. Daley, J., McGannon, C. Hunter, A., 2014. Budget pressures on Australian governments 2014.Grattan Institute, viewed,21. Valle de Souza, S., Dollery, B.E. Kortt, M.A., 2016. A critical evaluation of Australian mineral resources rent tax.International Journal of Public Administration, pp.1-9.

Macbeth Essays (333 words) - Characters In Macbeth, Macbeth

Macbeth Macbeth If it hadnt been for the three witches, Macbeth would never have killed Duncan nor Banquo. Macbeth, also would not have been killed my Macduff. The three witches are the reason that everything happened the way the they did. In the beginning of the play, the three witches prophecized that Macbeth would become Thane of Cawdor adn the King of Scotland. In the near future Macbeth became the Thane of Cawdor because of his valiant efforts in the war. Macbeth started to think about the witches proheciesand started to become a little ambitious. With the constant nagging and mockery of Lady Macbeth, Macbeth decides to go through with the murder of Duncan. Thus, another one of the witches prophecies was fulfilled. The witches also prophecized that Banquos sons will be kings. In the worry of Banquo finding out about the murder of Duncan and the thought of Banquos son, Fleance, Macbeth hires a few asassins to murder Banquo and his son. Later,three ghosts appear in front of Macbeth. First, an armored head appears and warns Macbeth to beware of Macduff. Second, a bloody child appears telling Macbeth that no man born a woman should harm him. Third, a child holding a tree, tells Macbeth that he is safe until Birnham Woods comes to Dunsinane. After the three ghosts visit Macbeth, the apparition of Banquo appears. Following Banquo is seven of his descendants, all of which were deceased kings. The first of the three warinings from the ghosts comes true when macduff allies with Malcolm, one of Duncans sons. Together they plan to retake the throne of Scotland. Macduff and Malcolm plan to use the leaves and branches of Birnham Woods as camouflage. Before Macbeth is killed, he remembers the third ghost that stated that no man born a woman should harm him. Macduff then explains that he he was razed out of his mothers stomach, which means that he was not born a woman. All three of the warnings from the ghosts came true. This is why I believe that if Macbeth had never spoken to the three witches, none of this would have happened.

The Story of Captain Corelli essays

The Story of Captain Corelli essays If it were not for the title of the novel, we might well start to assume that the story has very little or nothing to do with Captain Corelli. Moreover, de Bernires introduces the reader to so much material, that very soon we have probably forgotten about him long, before he is actually cited . In the first five chapters of the novel, de Bernires leads the reader into five main focal points. Within this section he establishes two sort of characters. On the one hand, we have the historical characters who most people recognise and that have contributed significantly to the world history: Hitler is occasionally mentioned, while Mussolini, The Duce is prominently featured in chapter two: with Metaxas they serve to build the main historical context of the novel. On the other hand we have the fictional characters, created by de Bernieres; his characters feel convincingly real we perhaps accept them as more real, because they are placed in a documented historical context. In turn this leads us to either grow sympathy or an antipathy towards them because we can relate more personally to the wider arena. Dr. Iannis is the first character we encounter in the novel. Through him, we discover his role as a doctor in the community, the community he serves and lives in and it is he who finally leads us into the setting of the novel The half forgotten Island of Cephallonia..., through his writing of: A personal history We detect right away that Doctor Iannis is a sophisticated man who is highly respected in the community. His language and knowledge feels richer and more refined in comparison to that of his patients. In fact this may trigger our deductions about the community: small, simple-minded but with strong religious beliefs. Religion feels considerably important in this community, because biblical language recurs constantly in their language : Christ have mercy...all the sain...

J.B.S. Haldane An Evolution Biography

J.B.S. Haldane An Evolution Biography J.B.S. Haldane was an evolutionary biologist who made many contributions to the field of evolution. Dates: Born November 5, 1892 - Died December 1, 1964 Early Life and Education John Burdon Sanderson Haldane (Jack, for short) was born on November 5, 1892, in Oxford, England to Louisa Kathleen Trotter and John Scott Haldane. The Haldane family was well off and valued education beginning at an early age. Jacks father was a well-known psychologist in Oxford and as an eight-year-old child, Jack started studying the discipline with his father and assisted him in his work. He also learned genetics by breeding guinea pigs as a child. Jacks formal schooling was done at Eton College and New College at Oxford. He obtained his M.A. in 1914. Soon after, Haldane enlisted in the British Army and served during World War I. Personal Life After returning from the war, Haldane began teaching at the University of Cambridge in 1922. In 1924 he met Charlotte Franken Burghes. She was a reporter for a local publication and was married at the time that they met. She ended up divorcing her husband so she could marry Jack, almost costing him his teaching position at Cambridge for the controversy. The couple married in 1925 after her divorce was final. Haldane took a teaching position at the University of California, Berkeley in 1932, but returned to London in 1934 to spend the majority of the rest of his teaching career at the University of London. In 1946, Jack and Charlotte separated in 1942 and finally divorced in 1945 so he could marry Dr. Helen Spurway. In 1956, the Haldanes moved to India to teach and study there. Jack was openly atheist as he said that was how he conducted his experiments. He felt it wasnt fair to assume no God would interfere with the experiments he conducted, so he could not reconcile having a personal belief in any god. He often used himself as a test subject. Jack allegedly would perform dangerous experiments, such as drinking hydrochloric acid to test the effects on muscle control. Career and Accomplishments Jack Haldane excelled in the field of mathematics. He spent most of his teaching and research career interested in the mathematical side of genetics and particularly how enzymes worked. In 1925, Jack published his work with G.E. Briggs about enzymes that included the Briggs-Haldane equation. This equation took a previously published equation by Victor Henri and helped reinterpret how enzyme kinetics worked. Haldane also published many works on population genetics, again utilizing mathematics to support his ideas. He used his mathematical equations to support Charles Darwins idea of Natural Selection. This led to Jack helping to contribute to the Modern Synthesis of the Theory of Evolution. He was able to link Natural Selection to Gregor Mendels genetics using mathematics. This proved to be an invaluable addition to the many pieces of evidence that helped support the Theory of Evolution. Darwin himself did not have the privilege of knowing about genetics, so a quantitative way to measure how a population evolved was a major breakthrough at the time. Haldanes work brought a new understanding and renewed support of the Theory of Evolution by quantifying the theory. By using quantifiable data, he made the observations by Darwin and others verifiable. This allowed other scientists across the world to use their own data in support of the new Modern Synthesis of the Theory of Evolution linking genetics and evolution. Jack Haldane died December 1, 1964, after a bout with cancer.

Consequences of the Peloponnesian War Research Paper

Consequences of the Peloponnesian War - Research Paper Example Although this observation by Thucydides lacked the advantage of hindsight, his statement now carries validity, as the Peloponnesian War had many immediate and lasting effects, which this paper will attempt to determine. In order to properly understand the consequences of the Peloponnesian War, the causes and course of the war must be known. In Donald Kagan’s On the Origins of War and Preservation of Peace, he argues that the causes of all war are sourced from â€Å"fear, honor, and interest† (On the Origins 6), and this holds true with the Peloponnesian War. Athens and Sparta were two of the most powerful Greek city-states in the 5th century B.C., and they were on opposite sides of the â€Å"power bloc† due to the formation of the Delian League and the Peloponnesian League. The Delian League eventually became the Athenian Empire, was originally made to combat the threat of the Persian Empire (The Outbreak 2); the Peloponnesian League was formed by Sparta to comba t the rising threat of Athens (Thucydides, Hammond, Rhodes 476). Rather than combining their respective power and influence, the two city states became opposed factions within the Hellenic World. While there are many intricate and underlying causes to the Peloponnesian War, Thucydides and numerous modern historians agree, to the best of their knowledge, that the main cause of the war was â€Å"Spartan fear of Athenian power† (Thucydides, Hammond, Rhodes 477). Because of the threat of the growing Athenian Empire, in hindsight it became evident that the war was inevitable – the Athenian power became an object of fear that the Spartans could not ignore. The Peloponnesian War spanned across a period of twenty seven years, encompassing numerous theaters, battles and campaigns that cannot be explained entirely in this paper. This paper will outline a brief summary of the war that will be used to help determine the consequences of the conflict. Athens was aware of the fact th at they could not outright defeat the Spartan army, thus, they built a walled corridor between their city and their port of Piraeus, which the Athenians resided within in an attempt to wait out the Spartan army and outlast them in a war of attrition (Daniel 74). Since the Spartans could not breach the walls of their enemy and the Athenians could not outlast the Spartans, the war resulted to a series of Athenian naval raids and Spartan attacks into Athenian land with the goal of destroying vital crops and resources (Daniel 74). After a plague within the Athenian walls that led to the death of the Athenian war leader Pericles, Alcibiades, a new Athenian leader, took the reins of the Athenian forces, and drastically altered the Athenian plan of action for the war. Alcibiades decided to change from a defensive strategy to an offensive one, and thus ordered an invasion of the city of Syracuse on the island of Sicily, which, due to bad leadership, organization, and excellent Spartan defen se, turned out to be a failure (Daniel 75). The failed campaign resulted in the destruction of the Athenian fleet and army, and ultimately resulted in the Athenians losing the war that they had started (Gombrich 63). First, this paper will analyze the immediate effects of the war on both Athens and Sparta. As history has seen in numerous instances, being defeated in a war has seemingly endless and perpetual

In what ways does the internet expand contemporary mediated public Essay

In what ways does the internet expand contemporary mediated public life with what consequences - Essay Example rticular platform is distinct from the state, because it plays the role of fostering the creation, exchange and communication of discussions, which can in some cases, be critical and attacking to the state and its authority (Washbourne, 2010, p. 122). Due to the distinctive nature of the sphere, it is believed that a new public outlook is needed, to secure the critical role of this new arena, and to help with the institutionalization of democracy (Emden and Midgley, 2013). The supporters of the new field of discourse maintain that the internet is a means that can be used for the expansion of citizen discourse in improving the rationality of public opinion; the arena allows citizens to participate in the politics of their societies. However, the internet is viewed in a more critical manner, as compared to the internet, as it is considered a platform for radical democracy, which can help marginalized groups. The internet is considered particularly important to the groups that are marginalised in mainstream public sphere, as a platform that allows them the opportunity to start forums, connect with one another, and challenge the practices and the meanings propagated by mainstream groups (Emden and Midgley, 2013). Through this paper, the author will explore the relationship between contemporary politics and social media, through the critical analysis of theories, concepts, and ideas, shading more light using theoretical models. Before the emergence of the innovative media, the traditional mass media platforms used for broadcasting and press communication were considered sufficient and beneficial to the society, helping it to guarantee the administration of democratic politics (Emden and Midgley, 2013). Traditional media platforms were also considered sufficient enough to communicate and sustain public opinion across the public sphere. Their sufficiency was evident from the fact that traditional media could transmit information to politicians and citizens, and it

Computer science and information technology Essay Example for Free

Computer science and information technology Essay The hard work and determination to create opportunities for change remains to be the main inspiration of man towards the attainment of his personal goals and objectives. They use these experiences as motivation and strength to further advance in their respective fields. Not only does it enhance their capabilities as an individual, at the same time it provides the necessary stepladder in attaining success. With these, I wish to express my intention to apply for a PhD degree in Web Engineering Technology. The realm of computer science and information technology has always fascinated me. It stimulated my mind of this complex processes that happens within for a particular system to work. This complexities and possibilities have made me keen of the possible opportunities that are yet to be discovered or formulated. This however, can only be facilitated by further education and research. Looking at my educational background, I finished my Bachelor of Science in Computer Science. After this, I began teaching students about the things I had learned during my study. Given my good academic standing, I was given a full scholarship by my country to study in the United States. This proved to be too good to be true for me as it can help me achieve my long term goals better my skills and competence in the field. Being an international student, I was faced with numerous struggles and difficulties adjusting. But my hard work paid off. Now, I am currently finishing my last semester to complete my Masters degree in Computer Science. I can say that this experience enhanced my interpersonal and leadership skills which I can effectively apply in practice. Now, it is my utmost intention to pursue a PhD program and focus on the field of Web design Technology. I chose this specialization because I am greatly interested in the increasing number of techniques and strategies available in Web Design. Likewise, I had familiarized myself with this study and hope that in the future I can be able to provide a lot of research in my chosen field of profession. In the end, this stepping stone is a vital process towards my personal fulfillment and professional success.

Television and Media Essay - African Americans and TV Shows :: Exploratory Essays Research Papers

It is estimated that African Americans spend about four to five hours more than the general public on watching television a week. Yet still with these findings, there are only 18 shows that feature an African-American cast or lead character out of the 115 that air on the six major broadcast networks. Even with this imbalanced ratio, there are reasons why there are so few programs featuring leading African Americans, despite the great amount of blacks that are consistent television viewers (Hall 12). It is thought that television producers are just trying to play it safe by sticking to what they know and what they are used to doing. It has been hard for networks to duplicate shows that have satisfied the viewers, such as "The Cosby's", "The Jefferson's", and "The Fresh Prince of Bel Air," Creating this kind of "crossover" audience is essential in a show's success(Hall 12). A more recent show that has been able to gain this success is "The Hughley's". It is said to be "probably one of the best things that's happened this year" according to WB Entertainment President Garth Ancier. This show is said to have "wide spread appeal", and it also helps that it follows right after "Home Improvement"(Hall 12). Although following such a well known show helps out with the viewers, the show is getting more and more popular, and will hopefully cause a change in the way networks associate black television with failure. Even though there is at least one African American in almost every drama ensemble, you don't see any dramas with a full cast of African Americans (Hall 12). It is assumed that if one were to be put on the air, it wouldn't do well because it is something that hasn't been done before. African Americans are automatically associated with being comedians. All of the shows featuring a mostly black cast are comedy shows. This is a reason why networks would stay away from creating a drama with a full cast of African Americans. "The industry has not accepted that people are different", says Louis Carr, executive producer of Black Entertainment Television (BET)(Hall 12). BET has done a lot for African Americans on Television. Not only does it show music videos, but it has an award show where it celebrates and appreciates African American stars.

Communication Paper Essay

I would like to take this time in welcoming you to this presentation on communication marketing in health care. We will first be identifying different and most common communication used by consumers and health care providers, such as e-mail, a web-based forum, and/or electronic medical records just to name a few. We will also be discussing the benefits to the patients, an aspect relating to the values and importance of maintaining patient confidentiality when using these types of communication, some reasons that these types of communications are an effective way of communicating between consumers and their providers, how these types of communications may differ from others, and lastly, how might media and social networking change communication in health care today and years to come. Now, join with me as we discuss the different types and most common communication used by consumers and their health care providers. Many communication channels are used in healthcare, each with different properties. These channels may be synchronous or asynchronous, mobile or fixed, secure or no secure. Because of this, participants must decide which channel best suits the issue about which they need to communicate. Synchronous channels such as telephones and face-†to-†face meetings allow both parties to communicate at the same time, enabling information to flow freely in real time. Synchronous channels are ideal when discussing time-†sensitive issues and exchanging dense information. It is not always convenient, however, for a patient and physician to schedule time to communicate using synchronous channels because they can lead to delayed care, telephone tag, and frustration—when these channels fail to connect, some healthcare issues remain unaddressed. Yet, generally only pagers and synchronous communications are available for patient-†physician  communication. Asynchronous channels such as email, fax, and blogs enable each party to communicate when it is convenient. These channels may be used safely for issues that are no urgent or time-†sensitive. Because time is not a factor when using asynchronous channels, both patient and clinician can be more reflective in their messaging. Asynchronous channels, however, should not be used for medical emergencies or time-†sensitive issues. Another characteristic of communication channels is whether they are fixed (connected to a wire) or mobile. Thanks to advances in technology, many communication channels that were once fixed are now wireless, such as telephones and text messaging. Presenting new technologies is challenging when dealing with an industry entrenched in using the same telephone, fax, and pager systems for decades. Many problems in healthcare stem from the industry clinging to these outdated methods of communication, without understanding the benefits brought about by newer solutions. For example, electronic pagers, which have been abandoned by most industries, are still the core device for hospital communications. While physicians extensively use a mobile core phone outside the hospital, these phones are often banned from being used inside, despite evidence that in most areas of the hospital this technology is safe. Email is often discouraged for clinical communication for security reasons, and more advanced technologies such as instant messaging, videoconferencing, group teleconferencing, or web-†based collaboration are almost unheard of in clinical care—despite evidence that proves the effectiveness and safety of these technologies in healthcare. While physicians have found newer tools such as email useful, they are typically used only in limited situations and not commonly employed to communicate with patients. The reasons for physicians’ reluctance to use e-†communication with patients include concerns about malpractice litigation, fears of being barraged with emails, and the absence of a model that reimburses them for consulting with patients electronically. Communication in healthcare fails for many reasons: necessary personnel cannot be identified or located; they may not be available or may not respond in a timely manner; or the communication channel of choice may not be well suited to the task at hand— for example, e-†communication such as  email should not be used for time-†sensitive issues such as a patient having a heart attack, or in situations that require a dense exchange of information. Pagers, for instance, are more appropriate for time-†sensitive issues, while telephones, in-†person or videoconferencing meetings, or web-†based collaboration tools are more efficient options for exchanging dense information, such as detailed c ase reports. Because case reports require much discussion among physicians, using email only slows down the discussion process. With the ability to reduce costs, telemedicine has been shown to be such an effective medical practice in several instances that its growth and application in the health care industry have raised greatly. One of the reasons for patient satisfaction with telemedicine is a reduction in waiting time, travel time, and the time involved in arranging appointments. The absence of all these issues can facilitate health communication by eliminating many of the burdens involving in standard health care. There also some challenges to the patient privacy with web-based communication just as in a facility. Because multiple individuals in telemedicine communication, exposure of confidential records to all parties concerned becomes a threat to the privacy of the patient. Additionally, even through medical doctors accept the obligation of maintaining their patients’ privacy rights, the other assisting parties involved in the telemedicine communication may not be held to the same standards (Turner, 2003). As a result of this risk to patients’ privacy rights, telemedicine has struggled to gain acceptance for the legal and medical communities (Sanders & Bashshur, 1995). However, again, as time progresses and this issue tackled by the medical and legal communities alike, solutions should be found to eliminate privacy risks to patients. Furthermore, these solutions should generate increased acceptance of telemedicine practices by all parties concerned and, likewise, should alleviate the fear and frequency of breached to patient privacy laws. In conclusion to the communication marketing in health care, we were able to identify the different types of communication such as e-mails, web-based and  medical records. We were able to point out some benefits and different aspects for the patients values and the importance in maintaining the patients confidentiality and the risks of safety in these types of communications. We were also able to understand the reasons as to how these types of communications are effective between the consumers and their providers and how they differ from other forms of communications as well. Thank you for your time and efforts in taking the time to better understand the communication through telemedicine present and future. References: http://www.uapd.com/wp-content/uploads/Telemedicine-Its-Effects-on-Health-Communication.pdf http://www.cisco.com/web/about/ac79/docs/wp/Communication_Healthcare_WP_0724FINAL.pdf

Business Studeis Market Analysis

Business Studies- Market Analysis Homework â€Å"Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives. † Discuss (18marks) Market analysis – The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past – present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors the business may face.One reason why market analysis is essential for a company like Samsung to achieve its marketing objectives, is that market analysis acts as a sales booster, as it builds direct relations with consumers – therefore knowing their demands, by Samsung knowing what the customers want and need they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer, LG, or Apple in the telecommunications industry.In doing so Samsung would build a customer base, and if sales were to increase more intensive research could be carried out as to ascertain more ideas from customers for future products. Furthermore it is essential that Samsung meet their customer’s demands, this is so that the company can become more efficient, by doing so, waste can be eradicated and inadequacy also. Therefore costs can be lowered within Samsung, increasing the amount of profit that can be made, with the eradication of waste this also lowers marketing costs, as the amount of pr oducts needed to be marketed is lowered. Here it is therefore evident market analysis is essential as this allows Samsung to save money, optimising their profit margins.The success of the company in the case of meeting customer needs and becoming more efficient, relies mainly on that of market analysis which contributes to objectives in these areas being met. In addition, on the other hand market analysis is not always essential when achieving market objectives, this is clear as, in the case of Samsung their market and competitors are rapidly changing frequently, so therefore market analysis would be pointless and time would be wasted, time = money, thus meaning money would be lost on research which wouldn’t be useful in the long term for Samsung but merely the short term. This would therefore make it hard for Samsung to achieve its objectives.Samsung’s market is constantly changing and the demand for new products is constant. Not only is the market rapidly changing bu t competitors also – as stated, for example Samsung’s competitors mimic and undercut Samsung’s promotional offers and match their prices, thus meaning market analysis would not be the best option for them in achieving objectives, this would not allow Samsung to gain the best possible competitive advantage over competitors, but simply aid competitors in gaining the competitive advantage over themselves, the best way for Samsung to complete a market objective associated with profit would be to copy the actions of competitors and also use penetrative pricing to undercut them.Another reason why market analysis may not necessarily be the most effective way in achieving marketing objectives is that when retrieving research the retrieval of secondary research proves to be costly, although cheap it is often useless, and out of date, and in the case of Samsung’s rapidly changing market then the use of secondary data would certainly not be an option for considerati on, this therefore results in Samsung basing their research solely on Primary research via that of customer feedback or questionnaires, which is the most costly of the two, however proves most effective when put into action and contributing to marketing objectives. In conclusion, in the short term I believe it is best for Samsung to use market analysis to its full potential to gain the competitive advantage needed, although costly it may pay off in the long run, however in the long run I believe that it will become costly though, as market research would need to be carried out on frequent occasions in this case of Samsung and therefore would prove too costly for the company, and this money spent could be used elsewhere perhaps on the production of more products.

6 top phone interview questions and how to answer them

6 top phone interview questions and how to answer them You’ve put your resume in for a job opening, and now you’ve got your first bite- a phone interview. The phone interview doesn’t happen in every application/interview process, but you might encounter it for two reasons: You’re currently far away from the hiring company.The company wants to do a preliminary interview to see if they want to bring you in for a more traditional sit-down interview.Either way, the phone interview is likely a precursor to some kind of physical meeting, before significant time and resources are invested. The main goal of a phone interview is usually to see if you meet certain requirements and would likely be a good fit for the job- or at least for the next round. If a company has a lot of great-on-paper applicants for a single position, phone interviews are a way to narrow the candidate pool to the most appropriate people.How is a phone interview different?There’s the obvious format difference, for starters. Instead of physi cally sitting face-to-face with someone, shaking hands, and being able to read body language cues, you’re sitting by yourself and have no in-person contact or visibility with the person interviewing you. That can be a benefit (it’s the one interview you can attend in your pajamas! Unless it’s a Skype interview), but also a drawback. You’re in a bit of a void, counting on your conversational skills above all else to get you through to the next round.Also, while an in-person interview is usually with the hiring manager for your position, that may not be true for a phone interview. You may be talking to a Human Resources representative or even a recruiter. It’s important to know up front the person with whom you’ll be speaking, so you can adapt your answers accordingly. If it’s a recruiter or HR person, you can be a little more general. If it’s the hiring manager, you should be more detailed about your qualifications in the specif ic field, with nitty gritty details.How to prepare for your phone interviewAlthough you don’t need to prep your interview outfit or work on your handshake, you can still work on your speaking and listening skills.Make sure your voice is calm, confident, and conversational. If it helps you to call someone else first (like a friend or a family member) right before the interview to get into conversational mode, do it. Anything that puts you at ease and gets you ready to talk about yourself confidently is good. If it helps to dress up in your normal interview clothes to get into that mode, go for it.Be sure that when you’re speaking, your voice is also warm and conversational. Part of the purpose of the phone interview is (let’s be blunt here) to verify that you’re, well, interviewable. You want to come across as friendly and competent; if your voice is stressed or your tone is cold, the interviewer may think there are some red flags lurking beneath your word s.As for your listening skills, you won’t have the advantage of doing the head nod + thoughtful â€Å"I’m listening† face, so it’s important to make sure the interviewer knows you’re listening. Make sure you’re allowing the person to finish speaking before you answer, and don’t feel like you need to fill in brief silences with nervous chatter.Before your phone interview, do your homework on the company, the job, and the interviewer him- or herself, if possible. Put those Google stalking skills to good use so that you understand who’s on the other end of the phone. The beauty of the phone interview is that you can have notes right in front of you, without the interviewer knowing you’ve got a crib sheet of details about the company, or the talking points about your resume that you want to emphasize.And lastly, just before the interview, make sure you’re settled in a quiet spot where you can conduct your phone interv iew in peace, with no interruptions. This rules out busy public places, or home if things are chaotic with kids, pets, ambient noise, etc.The interview questionsNow that you’re prepped for the interview, what can you expect from the interview itself? We’ve put together some of the most common phone interview questions, and how to approach them.â€Å"Tell me about yourself.†This one is always tricky, no matter what the interview format is. And given that the phone interview is likely an introductory interview, you can probably expect this one to pop up. An open-ended question is difficult because it’s all on you. Don’t go too broad here- the interviewer isn’t interested in your third grade spelling bee victory or your favorite television show. Limit your answer to a few highlight points about your professional career, especially those relevant to the job for which you’re interviewing. An elevator pitch comes in very handy here, because it covers relevant high-level info that works nicely for a â€Å"tell me about yourself.†Example: â€Å"I recently graduated with my bachelor’s in accounting, and I’m ready to translate my internship with Prestigious Financial Firm and my strong accounting skills into the next steps of my career.†Ã¢â‚¬Å"What interested you about this job/company?†This is where your pre-interview research comes in handy here, because â€Å"your job listing on TheJobNetwork matched my keyword search† is not a great answer. Instead, talk about one of your goals that this job would help you achieve or mention something you really like about the company. And remember: whether this is your dream job or one of dozens for which you sent out your resume, make it clear that this job is an opportunity you didn’t want to miss. The more specific and authentic your answer sounds, the better.Example: â€Å"I’m ready for the next level in my career, so I was excited to find this opening in X Corp’s sales department. It’s an incredible opportunity, and I know my skills and experience would be a good fit.†Ã¢â‚¬Å"Tell me about your current/most recent job.†Like the â€Å"tell me about yourself† question, don’t get sucked into the open-endedness of this question. The interviewer isn’t necessarily interested in every one of your daily tasks, thoughts, and opinions about the work. Instead, focus on the parts of your job that relate most directly to the job you want, and highlight the accomplishments.Example: â€Å"I work directly with clients to coordinate orders and shipments. For example, I recently onboarded a brand new client, and we were able to get them up and running with no interruption in sales.†Ã¢â‚¬Å"Why are you leaving your job?†Part of the phone interview process is weeding out people who set off initial red flags, or aren’t a good fit for this particular job or c ompany. They want to know you’re not a flight risk or unable to work as a member of a team. So this question is pretty popular in interviews of all kinds- especially a preliminary phone interview. The answer shouldn’t focus too much on what dissatisfies you about your current job (like â€Å"my boss is a micromanager† or â€Å"my job is boring and I want to try something else†). Instead, emphasize your goals and this new job itself.And if you got fired or left under not-great circumstances, don’t panic. Also don’t lie, especially if the reason you were fired will come up in a background check or in a conversation with your references. Frame it as a learning experience. And definitely talk about your major takeaway from the experience, and how you’ve used that to overcome your challenges and become a better professional.Example: â€Å"I’ve learned a great deal in my current position, but I feel like there wasn’t enough r oom to grow and develop as much as I’d like. It helped me realign my goals and figure out that I want a job that is more focused on customer service.†Ã¢â‚¬Å"Do you have any questions for me?†In a phone interview, this is your chance to do a little extra research, especially if you’re talking with someone other than the hiring manager (who would likely handle the next round interview). You’re not likely to get candid insights like, â€Å"I think this company does a lousy job at work-life balance,† but you can at least get some on-the-record opinions and information from someone closely related to the company. Think of it as a bit of professional snooping that can help you prepare for the next phase if you’re offered an in-person interview.Examples:â€Å"What qualities are you looking for in applicants for this position?†Ã¢â‚¬Å"What are the opportunities for advancement in this position?†Ã¢â‚¬Å"How does this company provide e mployee feedback?†Ã¢â‚¬Å"Why is the person who last held this job leaving?†Ã¢â‚¬Å"What is the most challenging aspect of this particular job?†A phone interview may not be the main interview in your hiring process, but it’s such an important first step that it should be treated every bit as seriously as any other kind of interview. Making sure you’re prepared and understanding what your gameplan is will help you be more relaxed and ready to answer any question that comes your way.